New starters ready for the till by their first Saturday.
The problemNew starters learn the till from whoever is free, usually on the busiest day.
Watch the films
Sample · Made with Coursento AI · People and places are fictional
What this film shows
On her first Saturday, a new starter faces a long queue and a customer who paid by card and wants the refund in cash, while the induction folder sits on a stockroom shelf. Among the cartons she watches a lesson on her phone, with that same refund as a real decision in it. A week later the request comes again, and she calmly sends it back to the card.
Sample · Made with Coursento AI · People and places are fictional
What this film shows
A refunds procedure and one sentence become a plan of three lessons, which is approved before anything is made. The crew writes and reviews, a filmed lesson appears, then a practice decision and an AI tutor that cites the scene. The course is published in two languages and tracked by team, shown with sample data.
Sample · AI presenter · People and places are fictional
What this film shows
An AI presenter speaks from a shop floor, a stockroom and the tills about keeping every store current. On screen are the 2022 figure for shrink caused by process failures, a lesson frame, and what every store gets: short films, till decisions, reminders, certificates and completion by store.
The industry today
New faces, new ranges, the same Saturday queue
Retail runs on people who started recently. Stores hire all year, take on extra hands for Ramadan, Eid and White Friday, and every new range lands with a product briefing the floor is meant to absorb before the delivery is unpacked. In Saudi Arabia and the UAE, nationalisation is bringing many first-time retail workers onto the floor, and a store manager has to bring each of them up to speed between the deliveries, the rota and the queue.
What they need is scattered across an operations manual, the till procedures, card data rules, planograms and a head-office memo that gets read once. Head office writes for every situation; the store gets a ten-minute huddle before opening. So the same return is handled differently in every branch, franchise partners hear last, and shrink grows through small process mistakes no camera catches: a missed scan, a price override, a refund keyed the wrong way.
- $112.1 billion
- in US retail shrink in 2022, 1.6% of sales. A percentage from surveyed retailers, extrapolated to total sales.National Retail Federation, National Retail Security Survey, 2023
- 27%
- of US retail shrink in 2022 came from process and control failures. External theft was 36%, employee theft 29%.National Retail Federation survey, reported by Retail Dive, 2023
Where training breaks
What makes this hard, and what changes
The problem
New starters learn the till from whoever is free, usually on the busiest day.
With Coursento
Give them a short film before the first shift, with the till decisions they are about to face and a check at the end.
The problem
A new range lands faster than area managers can brief it.
With Coursento
Start from the launch brief or product sheet. When a price or a promotion changes, change one scene and keep the rest.
The problem
Shrink hides in small process mistakes no camera catches.
With Coursento
Turn the procedure into scenes and practice decisions, then see scores by store and set them beside your own shrink numbers.
The problem
Arabic-speaking new hires get a manual in English, and franchise partners hear last.
With Coursento
Create in Arabic or English, or make a translated copy that is re-voiced and re-animated. Franchise stores can take SCORM or cmi5 packages, or MP4 files.
How it works
From your document to a course
Turn launches, service standards and loss-prevention procedures into short filmed lessons for every store, in English and Arabic, with real till decisions, knowledge checks and certificates.
What you bring
- Store operations manual
- Till, returns and refunds procedures
- Launch briefs and product sheets
- Planograms and visual merchandising guides
- Loss-prevention and card-data procedures
Build from procedures, never card numbers, customer records or camera footage. SCORM or cmi5 packages in your LMS, or MP4 files, need no Coursento account.
Start from one of these
Courses to start from
Take a brief as it is, or change it to fit. It goes with you into your workspace, where nothing is made until you approve the plan.
New starters
Your First Shift
Four short lessons for new starters, from the store operations manual, with a decision at the till and a five-question check. English and Arabic.
Sales associates
Selling the New Collection
Two short lessons for sales associates, from the launch brief, with a practice conversation and a three-question check.
Cashiers and supervisors
Stop Shrink at the Till
Three short lessons for cashiers and supervisors, with a branching refund decision and a five-question check.
All store staff
Card Data Is Cash
Two short lessons for all store staff on handling card data and spotting phishing, with a decision in each and a five-question check.
Floor and customer service teams
Handling Difficult Customers
One lesson for floor and customer service teams, with a practice conversation and a three-question check.
Store managers and visual merchandisers
Visual Merchandising Standards
Two short lessons for store managers and visual merchandisers, from the seasonal planogram, with a spot-the-fault exercise and a four-question check.
Who this is for
Head of store operations
Gets one standard to every store at once, without a roadshow.
Area manager
Sees which stores are ready before a launch lands.
Loss-prevention manager
Turns a procedure into scenes, then sees who passed the check.
Franchise training manager
Hands partners packages or MP4 files that need no Coursento account.
What to measure
Coursento tracks completion, scores, time and certificates. You bring the outcome data.
- Time to productivity
- Early attrition
- Conversion
- Shrink
- Pass rates by store
- Days from launch brief to trained staff
Supports your obligations under
- United States
- FDA Food Code (food retail)
- European Union
- Regulation (EC) 852/2004 (food retail)
- Gulf
- Saudization of retail activities · Emiratisation
- International
- PCI DSS 12.6, including 12.6.3.1 (phishing awareness)
Coursento helps you deliver and evidence training. It doesn't replace your compliance programme or legal advice, and it holds no certification.
Questions
Can head office approve a course before stores see it?
Yes. You approve the plan and its cost before any lesson is written, and nothing is published until you say so. Published versions never change; an edit starts a new version.
Does this meet our PCI DSS training requirement?
Coursento helps you deliver and evidence awareness training. Whether a course meets PCI DSS or any other obligation stays with your security team and your assessor.
Will it work with our LMS and our franchise stores?
Courses export as SCORM or cmi5, and as MP4. Validation against real LMSs is in progress, so test a package in yours before you commit. Those packages and MP4 files need no Coursento account, which suits franchise stores outside your own system.
More use cases
All use cases
Your first course is one sentence away.
Describe the course you need, and approve its plan before any lesson is written.